SEO, Marketing and PR

Some have a opinion that SEO is reserved exclusively for the IT guys.

Technical knowledge is just a start, and person should have some technical knowledge to set up a base of SEO, but that is only 10%.Rest of SEO is marketing, and probably more PR.

Search engines dominant value words and phrases and words are certainly not 'specialities' of IT guys.It turns out that the for other 90% of SEO are responsible people for communication and dissemination of ideas.

Consequently, in complete communication mix it must be taken that is not just marketing and public relations, but also and SEO.

Actually, SEO makes a complete communication strategy visible.
As I think that is mistake to give priority either to marketing or PR, same mistake is to give only the importance of SEO.

All 3 elements must be tie up in communication strategy in order to achieve full effects and fulfill business objectives.