Inbound Marketing - 70% - 20% -10%

Inbound marketing is a modern marketing discipline that seeks to target profitabile stakeholders and users. There are various subtypes of marketing disciplines - Agile Marketing etc with their specific terms and jargon, such as Sprint, Themes, Context, etc. Efforts are to spend time and resurces to target those who are 'real'. Each of the methods include the following three parts: 1.TOFU (Top of the funnel) - Wide variety of interesed users... 2. MOFU (Middle of the funnel) - More deeply interested users. 3. BOFU (Bottom of the funnel) - Those who are willing to pay for the service Visualization can be seen as a reverse hopper, which represents various categories of potential users. Iteration through the contents tend to target those who are willing to buy a service. A wide range of techniques - whitepapars, podcasts, SEO, etc, but the goal is to eliminate unnecessary and targeted those who actually want a particular service. Inbound Marketing saves time, efforts and resources and targets only those that are profitable!

When business expiring

Companies are usually not aware that they are perishing. They still live in the past, when they got on so well when they were successful, etc. and do not realize that times are changing and that their market is getting smaller and smaller and that the collapse is coming. And as long as they have the resources to cover indiscretions, to blur the reality of it is, but not everything can be forever .... How many times have you heard - Why is it fail? How? One of the lessons of history that no one is big enough not to lose. Great East India Company was bigger and stronger than what can be described, Apple he is nothing compared to them. Trade is liberalized, they collapsed and the name remained in the annals. Yahoo! was so smug that Google ruined them for years and they are trying to rise to the surface and survive only because they have bought in the past highly visited sites and have income from advertisers, but this concept has no prospects of development just to maintain the current situation. Microsoft has underestimated Internet it in the beginning, so that mistakes have been made poor assessment means that they cannot catch up this gap. They bought Skype, which is a remarkable tool, etc., but is totally unprofitable and are now trying to somehow fit it and make a profitable part of the business. Facebook has a problem with economic sustainability, because even though it has the most users, who spend most of their time there, they are not ready for consumption. As long as the firm studded past, until again and again apply the methods that have functioned once they are on the decline and the end of the road.

Long-term marketing

No matter how it sounds that marketing can be a long-term it can be: Propaganda / Advertising NO, but the entire marketing can. Long-term marketing needs to apply either state or firms that will last several generations.The question is - HOW? WHY? we know the answer, because it is profitable in the long period of time has a lower cost per unit. There are several elements and pathways of long-term marketing: 1. Targeting a specific market segment. Tennis - Tennis play most influential people, or who want to be, and the promotion of recreation activities in this domain targets the decision makers. 2. Targeting future leaders. Competitions in wrestling, rowing, chess, etc. this kind of sport, hobby. Neither the president, prime minister, minister of foreign affairs, etc. were not football, basketball star, has been concerned with supporting sports and activities. None of them was a 'hot dog' in their youth, 'stud', etc. 3. Organizing student games, Universiade .... For the promotion of a country or city is essentially a supporting organization of the event, which will come as a leader, and lead them 'men of the shadows' that are in the management of sports clubs, cultural and artistic societies, but some major events.It is for big and rich countries and cities orgamniying big events. So we have an example of the grave problems of Greece as it is indebted for the Olympics. 4. Education at universities. An example of the military school. How many times have you read in newspapers that the some economic delegation had a 'pass' because it is the interlocutor of African States, studying at the some Military Academy or Univerity.

SEO - Be honest and search engines will appreciate

I remember six years ago when I worked at an Internet company, a girl from Moldova, which was passed in the Marketing from Operation contacted me to explain her what it is marketing and what I expect from her ..... And by talking about various topics, she mentioned that she knows SEO, and that she has worked for an American company that, I think it was a tourist platform. What is SEO? I asked. She starts to explain to me. And then I became interested in it. And since I'm economists, marketer not the tech geek, I realized that SEO overcome purely technical frameworks and became a marketing technique because it treats what programmers don't know: Words. The company had practice on Saturday mornings are held online training courses for various topics and one Saturday we decide that there will be about SEO, and that I will be co-host. At training connected all programers and during trainning they acted like hungry wolves that attacked the girl because that girl can theach 'giants' what is SEO. She successfully rejected all attacks (with my help), and explained many things. So I dealing with this theme for years. I do not know anything technical to do, but I know what it should be done and I do not know how. This girl later moved to Canada and she worked as an SEO consultant in an online gambling company, and we continued the discussion on this topic. When I worked on my website www.SrbijaBiz.com I was thinking in terms of SEO, as Google will see it, which keywords to choose, slogans, H1, H2, tags etc. During that time, over the years, search engines, primarily Google, changed parameters many times and ways of ranking .... If a man is engaged in white hat SEO does not need to worry. Google used a little better, sometimes a little lower ranks, but most important is to keep the authenticity of the direction and the necessary adjustments over time. Through years of SEO is no longer programming techniques but marketing, past Panda, Penguin, etc. but the foundation remains. It should be authentic. Google is working on exactly how to recognize what is authentic and original, because Content is king and trying to eliminate spam and to recognize the original content.

MARKETING IS EVERYTHING!

Any doctrine, discipline, pleads to underline its importance and priority in relation to other sciences. So we have a series Numbers that should prove to us that a group of nerds with math solves the most complicated things in life. My companion, who is a cook, told me a story: While having fun with then-girlfriend and current wife, she had a friend who believed that he was generally OK, but he should have some college, and she told her mate to persuade the boyfriend to enroll at least the economy. These fools do not realize that everything in life is economy. In what companies they would work if companies are not economically viable? Who would fund all the scientific research if there is no economy? And here we come to the ways, methods of achieving goals. Marketing is responsible for it. Since we are born and come into the community, marketing is all around us all. When you go into a kindergarten some children like us, some not. In elementary school some teacher like us, some not. Some college professors organic nerves us, for some we look the other way, and so the whole life. The world look at us by how we dress, which car we ride, which a phone we have, where we live, etc. If the maxim in life - How much money, so much music! (economy). Why we let to not notice that they shortened the song, the music is not the best but the atmosphere is ... It is marketing - Creation of the whole experience that facilitates the sale. It should be noted that this is a life skill that requires swimming in water with pirans and sharks. As says Pasternak's verse - Life is not like the crossing a field.