What voters are drinking?

This is not an invitation at a drink, but also reflects the tendency of political marketing that the combination of consumer's habits and voting segments, which specifically targets the voters who are undecided and toward which should be directed the promotional efforts.
Understanding their life styles, preferences, consumer's habits ... (more information as possible), allows political parties and candidates, to more effectively invest their resources.

This tendency was created and is most pursued in the United States.

The reason is two-party system and the small difference that decides the winner in any kind of election.
Originally, the electoral strategists took into account demographic variables such as race, religion, nation ... and the first presidential Bill Clinton's campaign success is achieved through public opinion surveys that explored consumer preferences and behavior, and based on them Clinton's political strategists campaigned and targeted those segments.
Until then, efforts have concentrated only on advertising, which was directed, but the depth of research brought the possibility of very precise targeting and more efficient use of resources.

As the U.S. elections are, by the rule tight, and it is necessary first of all to posses a lot of financial resources, and this kind of research is more and more developing, and based on a survey it was found that voters who are undecided, and in favor of the Democratic Party, made a decision influenced by the postman and barmaid.
This has allowed Democrats to focus their efforts towards these 'key influencers' in order to achieve that more of their voters participate in elections and to persuade them to vote for them.
As it was the center of attention, the primary election race within the Democratic Party found that supporters of Barack Obama more they use Macs and and Clinoton's PCs etc.

Reduced differences and increased competitiveness, results in consideration of possible multiply factors which are affecting the voters, because political campaigns are very expensive, only the winner benefits.

The principle is the same...

This saying could be applied to most businesses, activity principles of almost all businesses are the same, only the modalities are changing.

Often the newspapers/media declare something as quite new, but actually a time and improving of the technology brings it.

It is best to illustrate this in the media business.

First were the only newspapers.
Newspapers are in line with the circulation and demographics of readers, attract advertisers.
In addition they were specialized magazines that treat particular areas and discussed them.

Then came the radio. People had thought that the print media will disappear, and that all people are will be informed through radio.
But print media survived, with the necessary adjustments.

After the appearance of television, radio is dead - thought by many, not to talk about newspapers ...

And now the internet - websites, blogs, etc.

Only the new media appears, and old one do not disappear - just adapt.

Newspapers are now more oriented on analysis, information is function of the Internet.
There is an combine of offline and online media.

Everything is changing and adapting, but the principle remains the same:
RELEVANT AND GOOD CONTENT - MARKETING - POPULARITY - CIRCULATION – ADVERTISERS.

Only the techniques and modalities change.

Digital Asset Optimization (DAO) = SEO 2.0

With the development of Internet technology and tools, is increased usage of the term Digital Asset Optimization (DAO), which is taken as synonymous with SEO 2.0.

DAO means to optimize not only the sites, specifically text sites, but to make the optimized combination of text and audio-visual tools, to achieve maximum visibility.

This means to bear in mind while you optimizing, you must include video clips on YouTube and other video sharing sites, then added to the Flickr and Photobucket, audio clips, which are placed on specialized sites ...

Google Universal search and Ask 3D are a step in that direction, that when browsing, multimedia shows cumulative results.