In process of determining what is most important to the success of an article, usually there is statement that the most important is content because it contributes to the difference.
Especially in Internet marketing and PR – there is present mantra - Content is king.
All factors like content, tags, keywords, etc.. are nothing compared with the title and subtitle.
The clutter-time information, filtering them is important and what is done by examining the short title and subtitle.
So there is a saying – There are no too much information, but there are bad filters!
Attention only stays a few seconds if the title and subtitle do not retain the user going away.
Monday, 17 May 2010
B2M (BUSINESS - TO - ME)
Basically, the theory and practice of marketing knew two concepts: B2B and B2C.
With the development of social networks and opportunities targeting all individuals grew into the concept of B2M (Business - to - me).
B2M concept targets the individual, decision-makers. No generalization, no dividing on individual consumers and companies, etc.
M (e) in the concept of B2M is a housewife who buys for household, and students, and director of a company, and decision makers within a department and / or team ....
There is emphasise at customer, client and effects in rise above the familiar divisions and marketers are trying to target those who are the key decision-makers to their business.
With the development of social networks and opportunities targeting all individuals grew into the concept of B2M (Business - to - me).
B2M concept targets the individual, decision-makers. No generalization, no dividing on individual consumers and companies, etc.
M (e) in the concept of B2M is a housewife who buys for household, and students, and director of a company, and decision makers within a department and / or team ....
There is emphasise at customer, client and effects in rise above the familiar divisions and marketers are trying to target those who are the key decision-makers to their business.
Wednesday, 12 May 2010
40% - 40% - 20%
When something starts to be taken as an example or as the saying it is repeated endlessly.
In the past a year, two; Pareto’s optimum and Rule 80 - 20 (most profit comes from customers that are regular. That 80 % of profit comes from 20 % of clients).
The tendency to identify the sources of profitability and creating products and services that will satisfy the regular clients who are a source of profit.
Thus, the analysis had shown in the range of products which are sold that standard version of the product is sold least, and most are sold or the premium version either the cheaper version.
The scale is 40 - 40 - 20 %, ie. 40 percent of the sale are premium (more expensive) products, 40 percent less expensive versions of products, and only 20 standard version.
From the knowledge what customers want, or more expensive either cheaper products, derives a tendency to eliminate the middle.
If not completely, then not be too much of importance, only to be present.
Same tendency of offline products is present and in the online world.
During time and due to the accumulation of standard products, and the importance of differentiation occurs or as the platform either as the fast and light variations.
Examples of platforms are Facebook, MySpace, YouTube, WordPress and examples of custom solutions that are easy to set up and placed on platforms as Facebook Pages, MySpace Music, video clips on YouTube, blogs on the WordPress platform ...
Those 20 percent, standard products are regular, standard sites.
In the past a year, two; Pareto’s optimum and Rule 80 - 20 (most profit comes from customers that are regular. That 80 % of profit comes from 20 % of clients).
The tendency to identify the sources of profitability and creating products and services that will satisfy the regular clients who are a source of profit.
Thus, the analysis had shown in the range of products which are sold that standard version of the product is sold least, and most are sold or the premium version either the cheaper version.
The scale is 40 - 40 - 20 %, ie. 40 percent of the sale are premium (more expensive) products, 40 percent less expensive versions of products, and only 20 standard version.
From the knowledge what customers want, or more expensive either cheaper products, derives a tendency to eliminate the middle.
If not completely, then not be too much of importance, only to be present.
Same tendency of offline products is present and in the online world.
During time and due to the accumulation of standard products, and the importance of differentiation occurs or as the platform either as the fast and light variations.
Examples of platforms are Facebook, MySpace, YouTube, WordPress and examples of custom solutions that are easy to set up and placed on platforms as Facebook Pages, MySpace Music, video clips on YouTube, blogs on the WordPress platform ...
Those 20 percent, standard products are regular, standard sites.
Tuesday, 11 May 2010
Success is measured by percentage and a timing is the most important
Traffic is usually one of the parameters that define the popularity of a site.
The same parameter can be applied to the offline world, because if some shops are visited, if a bar is crowded ... it automatically means success, because the sale happens.
The Internet is through the development of tools for analytics provided detailed and accurate insight into what percentage of the sale takes place.
Usually, the sale of a product or service, is measured by percentage (1, 2%), if not even less.
Let take for an example Facebook, it is designed as a social network but has grown over time in many forms of communication.
Each user chooses for what purpose it will be used.
There are many options that make it possible
The dilemma who will win in the live search, Twitter or Facebook, proves that it does not matter who first started, but when users express the need to use that service and option.
It turns out that the formula to success is: Choose the right timing for the service and work on the sales process.
The same parameter can be applied to the offline world, because if some shops are visited, if a bar is crowded ... it automatically means success, because the sale happens.
The Internet is through the development of tools for analytics provided detailed and accurate insight into what percentage of the sale takes place.
Usually, the sale of a product or service, is measured by percentage (1, 2%), if not even less.
Let take for an example Facebook, it is designed as a social network but has grown over time in many forms of communication.
Each user chooses for what purpose it will be used.
There are many options that make it possible
The dilemma who will win in the live search, Twitter or Facebook, proves that it does not matter who first started, but when users express the need to use that service and option.
It turns out that the formula to success is: Choose the right timing for the service and work on the sales process.
Monday, 10 May 2010
For which search engine should optimize?
When you optimise for search engines, the main question is for which search engine to optimise and then next question is to optimize for a specific search engine and on which you should pay attention?
This issue has become topical with the advent Bing.com and integration of Microsoft and Yahoo in the search field.
Although Bing showed some signs of growth however, Google is the leading search engine in the world with about 75% of market share in search, and the percentage in Serbia is over 95%.
The answer is imposed - Site should be optimized for Google.
P.S. And people from Bing advise that the optimization is a standard process and that the search engines should develop their systems to provide the most relevant results.
This issue has become topical with the advent Bing.com and integration of Microsoft and Yahoo in the search field.
Although Bing showed some signs of growth however, Google is the leading search engine in the world with about 75% of market share in search, and the percentage in Serbia is over 95%.
The answer is imposed - Site should be optimized for Google.
P.S. And people from Bing advise that the optimization is a standard process and that the search engines should develop their systems to provide the most relevant results.
Sunday, 9 May 2010
IC instead of PR
PR was founded in the early 20th century and indicates the Press Release and not public relations.
With the development of communication tools, for use is conducted term the Integrated Communication instead of PR, Public Relations is more than Press Release (press releases) and communication only with certain journalists from newsrooms.
Before the flow of information was: The sender information ----- journalist (media).
And if a particular journalist made an interesting information, it was published and who sees see it, who hears hear it.
Nowadays, the flow of information is: The sender information ------ Auditorium.
Journalist (media) is not excluded, but the information first reach audience that evaluates relevancy of the same and how interesting it is.
’Classic’ medias has lost the role of intermediaries, controls and filters.
Thus were largely lost in importance (but not quite).
There is in a consideration the term Integrated communication and not more Public Relations as a consequence of the development of channels of communication with are potentially interested to audience.
Today, every company and / or individual can set up a group on Facebook, MySpace and promote the same, put the video on YouTube or some other service for video clips. Anyone can distribute communication via a service like PRWire, anyone can write anything on any topic on his blog, comment on sites and blogs ....
Not to mention the phenomenon of Twitter ....
All this does not diminish the need for quality PR professionals, but imposes the need for their adaptation to the new era.
The IC achieves purpose - Publicity.
With the development of communication tools, for use is conducted term the Integrated Communication instead of PR, Public Relations is more than Press Release (press releases) and communication only with certain journalists from newsrooms.
Before the flow of information was: The sender information ----- journalist (media).
And if a particular journalist made an interesting information, it was published and who sees see it, who hears hear it.
Nowadays, the flow of information is: The sender information ------ Auditorium.
Journalist (media) is not excluded, but the information first reach audience that evaluates relevancy of the same and how interesting it is.
’Classic’ medias has lost the role of intermediaries, controls and filters.
Thus were largely lost in importance (but not quite).
There is in a consideration the term Integrated communication and not more Public Relations as a consequence of the development of channels of communication with are potentially interested to audience.
Today, every company and / or individual can set up a group on Facebook, MySpace and promote the same, put the video on YouTube or some other service for video clips. Anyone can distribute communication via a service like PRWire, anyone can write anything on any topic on his blog, comment on sites and blogs ....
Not to mention the phenomenon of Twitter ....
All this does not diminish the need for quality PR professionals, but imposes the need for their adaptation to the new era.
The IC achieves purpose - Publicity.
Wednesday, 5 May 2010
How to write a blog
Have a clearly defined goal - whether the blog is to build a reputation, that serves to promote a service or product, or it serves to bring some ideas.
Depending on the goal, you need to build the structure of the blog.
Plan and schedule - how often you will post new information, ie.posts.
It depends on the topic with which the blog deals, because there are areas where the news are regular and in some less.
Depending of selected topics, you should make a schedule for announcement of posts. Dose amount of information that you provide for all interested and how much they can absorb.
Be in a moment - when you get the idea of writing a post, it should be immediately written. It is often case that person forgets details and ideas, and the mass of posts remain forgotten because by time you were forgetting what you wanted to write.
Do not forget that the style of writing for the blog is relaxed because you do not write for newspapers and any serious editions.
Do not forget search engine optimization (SEO) - in each post include keywords for which you want a blog to be recognized by search engines, and add tags.
Depending on the goal, you need to build the structure of the blog.
Plan and schedule - how often you will post new information, ie.posts.
It depends on the topic with which the blog deals, because there are areas where the news are regular and in some less.
Depending of selected topics, you should make a schedule for announcement of posts. Dose amount of information that you provide for all interested and how much they can absorb.
Be in a moment - when you get the idea of writing a post, it should be immediately written. It is often case that person forgets details and ideas, and the mass of posts remain forgotten because by time you were forgetting what you wanted to write.
Do not forget that the style of writing for the blog is relaxed because you do not write for newspapers and any serious editions.
Do not forget search engine optimization (SEO) - in each post include keywords for which you want a blog to be recognized by search engines, and add tags.
Monday, 3 May 2010
Levels of Optimization (SEO levels)
User - friendly level - site, the portal should be made for users and interface should be adapted to the needs of users, and how they use the site.
Search engines try to determine which sites are better adopted to the user, and such are more and better valued.
Technical level - after the designated site structure should be optimized from the technical side – appropriate domain, design and build an adequate title, meta tags, headers etc to index sites in search engines (Google, Yahoo, Bing.com, ie. ... )
Creative level - after a technical website optimization, the site should be better promoted and make more links leading to it. This is quite boring process which 'wasting' time.
It has the second part of this phase, when trying to find ways to raise the rating site and for that purpose are used various techniques.
Nowadays, optimization is more creative, marketing and PR work, and not technical, because the technical part includes 10 percent or less, and everything else is creativity.
Search engines try to determine which sites are better adopted to the user, and such are more and better valued.
Technical level - after the designated site structure should be optimized from the technical side – appropriate domain, design and build an adequate title, meta tags, headers etc to index sites in search engines (Google, Yahoo, Bing.com, ie. ... )
Creative level - after a technical website optimization, the site should be better promoted and make more links leading to it. This is quite boring process which 'wasting' time.
It has the second part of this phase, when trying to find ways to raise the rating site and for that purpose are used various techniques.
Nowadays, optimization is more creative, marketing and PR work, and not technical, because the technical part includes 10 percent or less, and everything else is creativity.
Sunday, 2 May 2010
Secret of 21st century
It is believed that the greatest secret of 20th century is chemical formula for Coca-Cola.
Brand Coca-Cola almost marked 20th century, survived world wars, the Cold War, etc.
And it is prediction that the 21st century has own secrets, and that is the secret of Google's algorithm.
In less than a decade, Google established far far unprecedented dominance in the market and has become the most valuable brand.
If almost all by the term ‘colas’ included and had thoughts at Coca-Cola, so and search involves almost complete Internet search via Google!
Perhaps because of the rapid changes caused by modern technology, Google's dominance will not last the full 21st century, but will last if not the first half, then significantly during the first half of the century ....
And while the partial secret of Coca-Cola’s success is in the marketing, and many experts believe,that Google's success is in 'another Google's biggest secrets' and that is the network of Google's servers.
Google has a network of servers based on Linux platform, and those are distributed in over 50 (if not more) places accross the world, and based on them while browsing the Internet to get fast results that are required for the relevant area from which the search was conducted. ..
This is considered 'the biggest Google's secret' after the algorithm, and some believe the real secret because the algorithm is almost the same in all search engines and does not contribute to the creation of so many competitive advantages ...
I think, however, that the algorithm is very important, but should not ignore the factor of speed, and not to overlook factor of marketing.
Just one example of the popularity and usefulness of Google services (in a negative light): the only surviving attacker during terrorist attacks in Mumbai said to the police that they were using Google Earth to determine the coordinates of targets and roads that lead until targets ...
Brand Coca-Cola almost marked 20th century, survived world wars, the Cold War, etc.
And it is prediction that the 21st century has own secrets, and that is the secret of Google's algorithm.
In less than a decade, Google established far far unprecedented dominance in the market and has become the most valuable brand.
If almost all by the term ‘colas’ included and had thoughts at Coca-Cola, so and search involves almost complete Internet search via Google!
Perhaps because of the rapid changes caused by modern technology, Google's dominance will not last the full 21st century, but will last if not the first half, then significantly during the first half of the century ....
And while the partial secret of Coca-Cola’s success is in the marketing, and many experts believe,that Google's success is in 'another Google's biggest secrets' and that is the network of Google's servers.
Google has a network of servers based on Linux platform, and those are distributed in over 50 (if not more) places accross the world, and based on them while browsing the Internet to get fast results that are required for the relevant area from which the search was conducted. ..
This is considered 'the biggest Google's secret' after the algorithm, and some believe the real secret because the algorithm is almost the same in all search engines and does not contribute to the creation of so many competitive advantages ...
I think, however, that the algorithm is very important, but should not ignore the factor of speed, and not to overlook factor of marketing.
Just one example of the popularity and usefulness of Google services (in a negative light): the only surviving attacker during terrorist attacks in Mumbai said to the police that they were using Google Earth to determine the coordinates of targets and roads that lead until targets ...
Subscribe to:
Posts (Atom)