B2M (BUSINESS - TO - ME)

Basically, the theory and practice of marketing knew two concepts: B2B and B2C.

With the development of social networks and opportunities targeting all individuals grew into the concept of B2M (Business - to - me).

B2M concept targets the individual, decision-makers. No generalization, no dividing on individual consumers and companies, etc.

M (e) in the concept of B2M is a housewife who buys for household, and students, and director of a company, and decision makers within a department and / or team ....

There is emphasise at customer, client and effects in rise above the familiar divisions and marketers are trying to target those who are the key decision-makers to their business.