Marketing idiots

For a long time, I am thinking how to properly formulate this blogpost. So I kinda figured out that to try ... To this post encouraged me my friend . I come to her at birthday and see that she has some expensive smartphone , and while talking to her, she says that she does not have a profile on FB because she do not approve that method of communication! And it made me into thinking - why generally people have that kind of phone ? She speaks with that phone with her sister and her boyfriend , and few girlfriends on every couple of months, and has a business phone... Thinking on this topic, let me to figure the term for such people - Marketing idiots. Marketing idiots are the people who under the influence of marketing industry, especially promotional aspect, buy things which they do not need , that do not use it in a way that things are intended , and most importantly - buy with money that they not have! If we take the marketing as part of the economy , and that is the basis of economics is rationality, and this topic is addressed by various parts of economic theory - Microeconomics , Macreoekonomics etc We come to that that purchase of products that do not meet the basic human needs are led by irrational motives. The subject is engaged in marketing with book - Hidden Influencers, and all that led to existence of Neuromarketing! To return to the example of my friend - she means no FB but smartphones are just intended it to be easier and quicker to connect with your FB , Twitter , Instagram ... she does not approve of this method of communication , but couple of times she not even answered the call or respond to SMS ! So , these people do not realize that they donate money ( usually not their money but from their parents , romantic partners etc ) to the shareholders of Apple , Samsung ... And that is my opinion it qualifies to call them idiots , and in this aspect marketing idiots because they are due to irrational social prestige buying things they do not need , that they do not properly use, not use at all and all this with money that they do not have! From all the foregoing it follows that the whole point and purpose of any successful marketing campaign is to recognize the hidden motives that lead people to purchase a product or service and appealing to them leads to the achievement of the goal-PURCHASE!

Marketing and PR are EVERYTHING!

During the holidays season , a man comes in touch with different people . So, at one celebration, I found myself surrounded by a mass of lawyers ( what a boring people :-) ) . During conversation, I say to one lawyer that lawyers invented New speak , etc. And at one point to justify mine argument , I say that I have never interested in accounting , and than other says - that is the basis of everything! Because of course what limited and insolent lawyers can say .... On that, I say that is not true as bookkeeping, accounting in general, notes on just what it was . Do not create anything new! To strengthen mine argument , I told the story , description of life , that Marketng and PR are EVERYTHING! I say : - Give birth to a child , and parents want to prove that they are successful, they are buying things that are showing how their child is cute. And thus the child becomes an instrument with which they arw sending the world a message about themselves! - And so it goes through the whole childhood. - Then they want to enroll their child in the best possible school , buy him a nice school bag , etc. And the child is still an instrument of his parents . - The child grows , and eventually wants to identify with peers. So he wants such and such jeans, best mobile etc - Coming to adolescence and then begins PR. Are you from a respectable family , whether you 're a though guy , whether you 're a ' best girl ' etc. ... And PR follows through out the whole life. - And life goes , a man grows old , desire is to be lovable person , and Marketng and PR , are way to achieve this, and the man comes to the end of his life , dies and then it would bury him , what kind of funeral equipment , again sends a message ... Maybe people do not realize but our whole life we are instruments of promotional messages , or under its influence!