Are you a climber or a sherpa?

From time to time, marketing and PR profession are under attack, with the desire to present them as something bad or dishonest. This tendency is present from 60’s of the 20th century when the people who dealt with advertising proclaimed as 'polluters', 'fog sellers' etc This tendency arises from ignorance and then concepts about which they know nothing is declared dishonorable, filthy, etc. Response to such claims is based on the answer to the question - Are you a climber or a sherpa? About climbers, alpinists who win the Mount Everest is known everything. Their pictures are everywhere, they are giving interviews, provide expert comments etc And the people who allow them that and carry most of baggage – sherpa, are practically invisible, but they are many times during their lives climb Mount Everest. Climbers would not have succeeded in their "enterprise" without these poor people who for a pittance does not bear the burden up to the mountain. Vital issue is - What are you? Can a company have a great product, provide the best service, have cheapest price etc but if nobody knows about it - then what's the point? Can someone be the best worker in the company, the smartest, etc. but if nobody knows about it - then what's the point? Sherpa is wise, they are not climbing if they feel a storm iscoming. So die if you're stupid. But for them it is not known. They do not enter the annals, but the law of life - Winners take it all!