Inbound Marketing - 70% - 20% -10%

Inbound marketing is a modern marketing discipline that seeks to target profitabile stakeholders and users. There are various subtypes of marketing disciplines - Agile Marketing etc with their specific terms and jargon, such as Sprint, Themes, Context, etc. Efforts are to spend time and resurces to target those who are 'real'. Each of the methods include the following three parts: 1.TOFU (Top of the funnel) - Wide variety of interesed users... 2. MOFU (Middle of the funnel) - More deeply interested users. 3. BOFU (Bottom of the funnel) - Those who are willing to pay for the service Visualization can be seen as a reverse hopper, which represents various categories of potential users. Iteration through the contents tend to target those who are willing to buy a service. A wide range of techniques - whitepapars, podcasts, SEO, etc, but the goal is to eliminate unnecessary and targeted those who actually want a particular service. Inbound Marketing saves time, efforts and resources and targets only those that are profitable!