Blog aims to be the place for criticism of views on all forms of communication,all with the aim to achieve a balance between Form 'n' Essence.
Saturday, 2 May 2015
Whether Google will die?
Every now and then appears various analyzes that some Internet service will disappear under the pressure of competition.
Some time ago, it was written about the disappearance of Facebook, and the other day I listened podcast that FB will destroy Google, and once I read that supposedly Pinterest will surpass AdWords advertising.
It is not reasonably possible. Yes, Google+ failed but it was not Google's core business, but only one of the attempts to enter the social, because of profitability due to the increasing involvement of the users.
There is total war between Internet giants in all fields.
All trying to get into all profitable segments: Google in the social network with G +, FB in search with Graph Search, both in voice to compete with Skype …
But the core business is still the main source of profits.
Google through AdWords and AdSense delivers 90% of advertising on the Internet, FB has gro social profiles even though his growing importance in the advertising market. Dominate and in some other parts of the market such. E-mail through Gmail, storage of documents through Google Docs …
Internet giants 'killed' some services, and is thus FB 'killed' dating sites. Nevertheless, other local market niche - sites for jobs, real estate, cars ... There left just a few services in major markets such. Match.com in the USA.
To disappeared Google, must disappear the need for people to learn and immediately find out answers.
Nobody anymore buying encyclopedias but all use only search for knowledge necessary information. That this isn't true Yahoo would disappear long ago.
In this total war will not be none of the existing one to win, but as Larry Page of Google said - Some kids out of the garage will kill us!
Sunday, 12 April 2015
You pay sooner or later! No free promotion!
For few weeks, I intensively deal with the details of paid advertising on social networks. Especially on Facebook and You Tube.
For me this has prompted two podcasts that I listen regularly: Online Marketing Made Easy by Amy Porterfield and The Art of Paid Traffic by Rick Mulready.
All about Facebook Ads and initial step was:
http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/
http://www.amyporterfield.com/2014/05/facebook-ad-targeting/
So I learned about Yahoo Gemini Network via http://rickmulready.com/yahoo-gemini/ (platform aimed at mobile devices and applications) for which most experts had not heard.
Although I was generally familiar with all the options, after listening to this podcasts I met with some of the details, and then decided that I meet all the details.
With Google Adwords I deal since 2005. and now it is a completely different discipline than it was then. A good indicator is that most of the people did not know about Google, and now we all identify it with the search.
These are standard methods of online advertising. There are also alternative models.
One of these are free programs.
Developers of these programs, through the free use of them, reach wide audience. And then within the program display promotional messages. Example: On my torrent client is running advertisements for video games.
So search engines pay browsers for the amount of traffic that they are directed towards them. That case was the last time there was an increase in the Yahoo! among browsers, after Yahoo! and Mozilla agreement to set Yahoo! as the default search engine.
Let's be clear - NO FREE ADVERTISING!
SEO is an example of this - or you know or pay someone who knows it, but this knowledge is either already paid or will be charged!
Before the start of advertising is necessary to establish basic steps: Website and E-mail Database.
Anyone who wants to deal seriously with the Internet marketing must have its own site, your base from where everything begins.
Reliance on FB FanPage is error because FB often changes the rules of use, so one day you bring yourself in a situation to experience shipwreck! What could be done yesterday, not can be done today ....
The basis of any promotional work is your base of e-mail address.
Based on the base, You start with all the promotional activities. As the creation of Interests, Custom Audiences and Lookalike audiences on FB, and so on ...
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