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Sunday, 12 April 2015
You pay sooner or later! No free promotion!
For few weeks, I intensively deal with the details of paid advertising on social networks. Especially on Facebook and You Tube.
For me this has prompted two podcasts that I listen regularly: Online Marketing Made Easy by Amy Porterfield and The Art of Paid Traffic by Rick Mulready.
All about Facebook Ads and initial step was:
http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/
http://www.amyporterfield.com/2014/05/facebook-ad-targeting/
So I learned about Yahoo Gemini Network via http://rickmulready.com/yahoo-gemini/ (platform aimed at mobile devices and applications) for which most experts had not heard.
Although I was generally familiar with all the options, after listening to this podcasts I met with some of the details, and then decided that I meet all the details.
With Google Adwords I deal since 2005. and now it is a completely different discipline than it was then. A good indicator is that most of the people did not know about Google, and now we all identify it with the search.
These are standard methods of online advertising. There are also alternative models.
One of these are free programs.
Developers of these programs, through the free use of them, reach wide audience. And then within the program display promotional messages. Example: On my torrent client is running advertisements for video games.
So search engines pay browsers for the amount of traffic that they are directed towards them. That case was the last time there was an increase in the Yahoo! among browsers, after Yahoo! and Mozilla agreement to set Yahoo! as the default search engine.
Let's be clear - NO FREE ADVERTISING!
SEO is an example of this - or you know or pay someone who knows it, but this knowledge is either already paid or will be charged!
Before the start of advertising is necessary to establish basic steps: Website and E-mail Database.
Anyone who wants to deal seriously with the Internet marketing must have its own site, your base from where everything begins.
Reliance on FB FanPage is error because FB often changes the rules of use, so one day you bring yourself in a situation to experience shipwreck! What could be done yesterday, not can be done today ....
The basis of any promotional work is your base of e-mail address.
Based on the base, You start with all the promotional activities. As the creation of Interests, Custom Audiences and Lookalike audiences on FB, and so on ...
Labels:
internet marketing
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