User - friendly level - site, the portal should be made for users and interface should be adapted to the needs of users, and how they use the site.
Search engines try to determine which sites are better adopted to the user, and such are more and better valued.
Technical level - after the designated site structure should be optimized from the technical side – appropriate domain, design and build an adequate title, meta tags, headers etc to index sites in search engines (Google, Yahoo, Bing.com, ie. ... )
Creative level - after a technical website optimization, the site should be better promoted and make more links leading to it. This is quite boring process which 'wasting' time.
It has the second part of this phase, when trying to find ways to raise the rating site and for that purpose are used various techniques.
Nowadays, optimization is more creative, marketing and PR work, and not technical, because the technical part includes 10 percent or less, and everything else is creativity.
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