The principle is the same...

This saying could be applied to most businesses, activity principles of almost all businesses are the same, only the modalities are changing.

Often the newspapers/media declare something as quite new, but actually a time and improving of the technology brings it.

It is best to illustrate this in the media business.

First were the only newspapers.
Newspapers are in line with the circulation and demographics of readers, attract advertisers.
In addition they were specialized magazines that treat particular areas and discussed them.

Then came the radio. People had thought that the print media will disappear, and that all people are will be informed through radio.
But print media survived, with the necessary adjustments.

After the appearance of television, radio is dead - thought by many, not to talk about newspapers ...

And now the internet - websites, blogs, etc.

Only the new media appears, and old one do not disappear - just adapt.

Newspapers are now more oriented on analysis, information is function of the Internet.
There is an combine of offline and online media.

Everything is changing and adapting, but the principle remains the same:
RELEVANT AND GOOD CONTENT - MARKETING - POPULARITY - CIRCULATION – ADVERTISERS.

Only the techniques and modalities change.