As in the sales by telephone, called - Cold Calling, one of the main objectives is to skip Gatekeepers, and to get the person who makes a decision, so and in the Internet marketing, specifically web promotion, main job is to eliminate procedures and necessary steps which are blocking potential customers to become customers, service users.
A gatekeeper in the Cold Calling or 'gate keepers' by the rule are secretaries, while unnecessary fields and requested email addresses replaces secretaries in the Internet marketing.
All the required steps have been created by the time because they wanted more and more to segment user – base and to have as precise as possible statistic and ultimate goal was the building of large and more massive e-mail list, e-mail database.
Generally the rule was: The more e-mail addresses in the database, the greater profit!
And later added the steps are there to better segment the base through iteration and achieve higher earnings or at least cover basic costs.
E-mail listing is the goal for those who sell a product, while those who provide B2B services should be focused on spreading ideas through the e-book in PDF format where the contact information should included.
In order to get recognition or aroused interest, do not constantly mention your product, your service, your site ... People will certainly pay attention to it, investigate further if material is interesting.
In this part there are certain steps - Ladder approach method.
Blog should be starting point and used to spread the idea to potential customers interested.
Those who want more information and are keen to become potential customers, you should forward to the site that should be used for deeper and better information in order to start the process of selling (either online, or offline).
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