Adding features instead creating services

In online business, the practice is that various portals and sites by adding and developing new applications / services become more extensively 'overcrowded' because they give to each new one applications / service a special place in order to better highlight it.

After the success of Google's concept of simplicity in design, there is a tendency to 'pure' simplicity (and often exaggeration, and implementation of concept-the design is no design), and this leads to a dilemma-or to promote a new service either an existing benefits.

Competition and rapid pace of development means that everybody constantly working on an improvement of its services and seeking ways to differentiate them from competition, and this leads to 'clutter', we can conclude that it becomes a closed circle from’overload’ to ‘simplicity’ and over and over again etc.

Solution is in the concept - not to develop special services (which automatically require greater coverage), but to determine which services are the pillars (often such services are called input channels), and to improve, develop applications of these services, or which are based on these services.

Promotion of these additions, is very easy for users who use the those services and easily can perceive improvements, and methods are like e-mail, links, etc.

Problems of this concept: selection of services that are carriers and transfer users from one to another service.