Often in the professional literature, a newsletters etc.. there is written about 'word of mouth' (word of mouth marketing, viral marketing) how to plan, implement, but after listening one of episodes of a podcast from the edition MarketinOverCoffee, I realized that this phenomenon can not be simply planed, 'word of mouth' marketing and recommendations or working either not.
It can not be planned.
In this type of marketing, from planning it is more important than whether it takes place in a positive direction (the system 'on the recommendation') or takes place in a negative direction.
As there is a saying - A good voice is heard far away, and still more bad!
'Word of mouth' marketing is intense, detailed in a negative rather than positive direction.
Users, potential users of a services and / or products are likely to more and more recounts their negative experiences related to a product or service, because it is psychologically understandable that people are more affected by negative than positive experience.
And especially, in the modern world where there is no phenomenon, but the lack of clutter, where each service is just just one click, just one door away ... users will only briefly to express the positive experience, while the negative will be accompanied by numerous descriptions, details ...
Therefore, companies need to constantly work on improving their service and presentation and providing the same.
No comments:
Post a Comment