Modern technology and PR

With the development of the Internet and modern technology, PR practice is changed drastically.

In the past, only the PR agencies and PR offices of large companies have the power to create a PR campaign, and affect the image of their clients.

The modern time facilitate the process of public relations.

Before the process was:
PR Service / PR agency to issue a press release and send it to the media, the media publish it or not, or in contact with journalists and editors 'fix' affirmative attachment, or through paid promotional messages simultaneously reach space on a particular medium.

A little more sophisticated approach is based on the deeper connections and relations with editors and / or owners media etc.

With the advent of the Internet, and tools that exist, such as blogs, sites which aggregating different sources, expanded circle of people who can influence public opinion.
Now anyone can quickly make a blog, and to express their opinion about everything and everyone, and so affect the larger or smaller number of people.
No more exclusivity in dealing with public opinion, and now ordinary people, users of products and / or services have a chance to say a wide audience what they think about a particular organization, company, etc., and express their satisfaction and / or dissatisfaction.

With the advent influential bloggers, spread the circle of people, for which a certain company / organization takes for.

Modern public relations, must involve a wider set of people, not just people from the media, but bloggers.

Wind of change which had been brought by modern technology and the Internet, requires a prompt response, because success is measured by speed of response and reaction.