How is online PR going on

In the past, there were a lot of fax sent to various newsrooms of daily newspapers and specialized journals and magazines, and maintained relationships with influential people in these media, and now necessary to do is the following:
1. Maintain a connection to the Internet sites and / or portals, which deal with issues of importance to a particular company.
2. Regularly monitor what is happening in forums and blogs that treat with topics of interest, and strive to maintain relationships with people that affect that segment of public opinion
3. To be present at the search engines under specific keywords and phrases, for people which come through the information search.

To illustrate the process, shown in the example:
XYZ Company is engaged in the production of some products, and has legal status of the public trade company.

Its scope of stakeholders and the public that must communicate is:

Internal public-employee
External stakeholders - consumers, state institutions, investors in the stock market and other interest groups that are related to the company.

Trends is that companies and their management, have their own blog, which expresses their views, attitudes and plans, and thus inform the widest circle of stakeholders.
These blogs can be on the corporate site, may be on some sites that offer this type of service such as Blogger, WordPress, LiveJournal.

In order to blogs became visible, they can and should be entered on the sites that have the purpose to enable interested users to monitor specific topics.

So your company should include blog to the specialized blog sites such as Technorati, IceRocket, and the social bookmaring sites such as Digg.com,Del.icio.us, because users searching by specific terms and keywords.

Speaking of the keyword when creating a company's PR materials, must be taken care of it, and relevant keywords / phrases included the material.

From the above mentioned, process should look like this:
1. Company XYZ determines the time interval in which periodically inform the public about their intentions, new services, products ...
2. Create text containing keywords, phrases and terms under which they want to be found, and that are relevant to their business.
3. Send to all media - newspapers, specialized magazines, Internet newspapers and portals (and some like SrbijaBiz offer users the ability to set their own press releases)
4. Producing the official blog, and an identical text (customized if you need a little), and regularly placed posts.
5. Blog feed entered the specialized sites to monitor blogs.
6. Enter the title and keywords, the social bookmarking sites like Digg,Del.icio.us

Manager, CEO and certain executives use the same process, with time which is through the form of personal visions and attitudes, and aims to inform interested stakeholders.

Modern technology significantly the facilitate process of public relations.