Have a clearly defined objective - whether the blog is to build a reputation, that serves to promote a service or product that serves to bring some ideas.
Depending on the goal, you need to build the structure of the blog.
Make plan and schedule - how often you will post new information, ie.posts.
It depends on the topic which deals with the blog, because there are areas where the news often, and some less.
Depends of selected topics, should make a schedule announcement posts. Select appropriate amount of information that you provide for all interested can immediately absorb.
Write immediately - when 'told' the idea of writing a post, it should immediately write as close to the far post, it is often forgotten details and ideas, and the mass of posts remain forgotten because over time forget what you wanted to write.
Do not forget that the style of writing for the blog is casual, or because they do not write for newspapers or writing fiction.
Do not forget search engine optimization (SEO) - in each post include keywords that you want a blog to be recognized by search engines, and add tags.
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