Dealing with form, without engaging in substance, and vice verse, only complexity without paying attention to form, the demagoguery, can also be dangerous.
This primarily refers to the communications market, because advertising is represented and understood as marketing, PR as a tool of manipulation separately from other forms of communication, SEO (Search Engine Optimization) as the only IT skills excluded from the communication mix, as sales activity that is closely connected with marketing, etc.
Because, the above mentioned facts, this blog aims to be the place for criticism of views on all forms of communication,all with the aim to achieve a balance between Form and Essence.
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