Each tribe has its own tribe

In the last couple of years, in the field of building brands, is popular concept of ' tribe ' . Few marketing gurus promote the concept that the brand should be trying to build a base of loyal customers, clients , supporters , etc , and in this way strengthen its market position through a strong relationship with the brand. The main question is - How to build a tribe ? The first and most important step is ATTENTION . The goal is to cause as much as possible notice of brand , attract attention , arouse interest. With the analysis of social networks and services - Facebook, Twitter, Google+ , Pinterest ... comes to the conclusion that there are users who are micro - leader and have a mass of friends , follower etc From targeting these people comes exponential breakthrough in promotion. When the brand is targeting a specific cohort of people who are in the real world ' respectable ' by some parameters that are important to certain people . ( example - a girl who is popular in a society and trendsetter , some teen athletes , etc.) , there is an exponential promotion because - they have 300,500 friends, their friends 200 and so on. Example: Targeting 100 of them , with 300 friends , come up with promotions for 30,000 + people Tools such as Graph Search on Facebook, facilitate the whole process , because with searching for various queries, type - like what are users who like XYZ , leads to information about what interests your followers , fans, what they like with the competition , geographic location , age , etc. And the process can start ... E- mail marketing, FB Like Box etc Only remains to determine the parameters of smart targeting !