Some time ago I wrote a post about ATL, BTL marketing concept and how its is old-fashioned, difficult to implement...
The concept of marketing which is not only present but also and a future is Inbound, Outbound marketing concept.
Concentration and efforts are directed at Inbound Marketing and its ways of developing and deployment.
To be clear, I will present a definition of Inbound, Outbound Marketing (by Wikipedia):
Inbound marketing is defining as: Strategies and processes to help your website get found by clients and customers already learning, discovering and shopping in your industry. Inbound marketing is a style of marketing that essentially focuses on getting found by customers.
Outbound marketing is defining as: Traditional marketing (outbound marketing) is where companies generally focus on finding customers by building brand awareness through advertising and promotion. Outbound marketing is marketing communications. In this sense, information about finished product capability flows out to prospective customers who have a need for it. This sense is related to the term product marketing.
The point is - Efforts are focused on how to be found!
Consumers, using modern technology, look for products, services, information ...
They are creating content and its distribution and they are the manufacturers and need to find ways to make the same offer to potential customers and / or clients, who are looking for a particular type of product and / or services.
If you want more details on Inbound concept, you can become a Certified Inbound professional by online course attend the Inbound Marketing University (IMU).
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