We have our site ....

When I call the prospects for my business portal www.SrbijaBiz.com often I hear as a reason why they won't need that kind of a service, they say: You know, we have our site....

Probably out of ignorance, which often results in complacency, they think a work is done by possessing a website.
They do not understand that if you have the website, it is same as in the imaginary city with 10.000 streets, and each street has 10 stores, you have a shop.How would someone interested in a product or service find you?
To be linked, and theme about bad marketing, I mentioned in one of the previous posts, when the responsibility is transferred to the media.

Fatal cocktail is - you know, we advertised everywhere and there were no effects, and have our site !!!!!!

Come to consider logically:
1. Why would someone make something just as it already exists, and if they have already called you, they are offering a new value.
2. For a small amount of money which they had spent on advertising on a site and / or a portal, they expect a significant growth in sales (not to mention the comparison with the cost of advertising on electronic media, and the effects of their campaigns).
3. Advertising on Internet sites and business portals, before everything has informational purposes, and has less persuasive function.

There is one more thing, manufacturers, vendors, etc.. do not realize that the Internet has changed consumer's habits and the entire buying process.

Generally, consumers, the initial collection of information about the products and / or services that meet their needs, carried out on the Internet.
They are searching by search engine or on specialized sites ... but often is more places at once, because information is one click, one tab away...
And the same goes for the competition .... As soon as they realize, the better will be, and they will not be surprised (unpleasently).